Game-changing beauty brand Ami Colé is taking a natural approach to inclusive beauty

With the ‘no-makeup makeup’ look trending, cosmetic brands have been pushing out products that promise to enhance users’ natural beauty. But Ami Colé founder Diarrha N’Diaye-Mbaye found that BIPOC customers who want to prioritize a bare face have limited options. ‘I wanted to have a five-minute makeup look,’ she says. But ‘everything on the market either didn’t have my complexion or shade, or [was] not as thoughtful in terms of undertones.’The Senegalese American, who previously worked in marketing at L’Oréal and in product development at Glossier, set out to change that with her one-year-old clean beauty brand, Ami Colé.